Our story

Our obsession with sound started way back in 1995 and hasn't shown any signs of slowing since. It all started with guitars, amps and effects and the endless pursuit of the tones heard on all the albums that inspired, add to that several years of commercial audio engineering and the drive for high quality sound tools has only gained momentum.

Fast forward a few years and here we are...

Based in Kensington, London, Newland Custom Audio came from 20 years of guitar playing and engineering with commercially available products and the pursuit of a sonic fingerprint that just couldn't be found.


quality and value

Newland Custom Audio is focused on tone, quality and value. 

We believe the finest, hand made classic and modern effects should be accessible to all players and shouldn’t gouge you hundreds of pounds in the process.
Classic circuits reimagined for todays guitar players and tools to deliver for professionals.



handmade in london

Each device has been meticulously designed, engineered, tweaked, tested and built by hand.

Months of R&D, sourcing and testing parts from suppliers all over the world have put each design through a robust development process to ensure we are delivering superb tone with high quality design and build.



Parts and supply

We source our components, hardware and enclosures from trusted suppliers worldwide.
Enclosures are exclusively from Hammond Manufacturing North America.

Components and hardware manufactured by Alpha, Texas Instruments, JRC, Fairchild, Wima, Neutrik and other premium suppliers.